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From data to product: our work for American start-up Betflow

Index

Every really interesting project is an ambitious challenge. When the American startup Betflow contacted us, it already had a precious asset: an enormous amount of sports data and stats tied to the betting world. 
Yet everything else was missing: a modern, scalable application infrastructure and a product that could leverage that data by transforming it into a seamless experience for the end user.

This is where we came into play.

From data to user experience

The goal was to create a complete technological ecosystem: backend architecture, cloud infrastructure, mobile app, and user interface. Betflow would focus on data management and analysis, while we would handle everything needed to bring it to users in real time.

In order to ensure a clear and appealing interface, Cristina took care of the UX/UI, refining some key flows, introducing light animations and designing the platform's official logo. At the same time, Alessandro created the landing page, designed to communicate Betflow's value proposition in a direct and engaging way.

Solid architecture for an ambitious product

On a technical level, we adopted a microservices architecture, developing five main services in FastAPI (Python), each with well-defined responsibilities. For the mobile part, we chose Flutter, so that we could develop efficiently for iOS and Android with a single codebase.
The entire infrastructure was deployed on AWS and orchestrated via Kubernetes to ensure scalability, reliability and flexibility. To support real-time performance, Redis was integrated both as a cache and as a queue system for event management.

Agile development and quality at the centre

Development was organised into agile sprints, with strong coordination between the different roles. After defining the API contracts and architecture, the backend and mobile teams worked in parallel.
In order to simplify releases, we set up an automated CI/CD pipeline for deployment on AWS and created a suite of automated tests on the APIs to maintain high quality throughout the development cycle. From the early stages, the focus on scalability was central, in order to prepare the platform to handle large volumes of traffic from launch.

A team project

One of the best aspects of Betflow was the teamwork.

  • Stefano, as Solution Architect, led the definition of technological and architectural choices.
  • Laura, as PM, coordinated activities, priorities and communication with the client.
  • Cristina, as UX/UI designer, reviewed a series of flows and shaped the animations and logo.
  • Enrico, Marco and Eric, our full-stack developers, developed the microservices and mobile app.
  • DevInterface's external team actively collaborated to accelerate the development phases.
  • Alessandro, as web designer, created the landing page.
This combination of internal skills and external collaborations allowed us to work synergistically and complete a complex project with fluidity and cohesion.