Customers' importance in the BSC

Customers' importance in the BSC

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Today we're going to see why the customer's perspective is so important in the implementation of the BSC.A few weeks ago I told you what the BSC or balanced scorecard is, and we saw together why this approach was considered revolutionary: when it was created, more than 20 years ago, companies (almost all) focused only on the economic return to determine the goodness of a strategy or the effectiveness of a promotional act. The advent of the BSC, however, has helped us unders...

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