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lead generation part 2

An introduction to lead generation, part 2

Discover the essence of lead generation: from its crucial importance to its fundamental workings. Explore practical strategies for capturing the attention of potential customers in the second part of our in-depth article on lead generation.

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funnel marketing

Funnel marketing: B2B and B2C

The funnel concept appeared first as a means for sales teams, and it slowly also took over communication strategies. In this article, we deepen some aspects related to the B2B and B2C spheres.

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