Discover the essence of lead generation: from its crucial importance to its fundamental workings. Explore practical strategies for capturing the attention of potential customers in the second part of our in-depth article on lead generation.

Lead generation is a tricky subject because it requires teamwork between sales and marketing teams. In this first part we will analyse what a lead is and what types of leads exist.

With its numerous setting options, email marketing offers ample opportunity for error. Some are easily avoidable, but others can actually cause tangible damage to a company.

The funnel concept appeared first as a means for sales teams, and it slowly also took over communication strategies. In this article, we deepen some aspects related to the B2B and B2C spheres.

Being present online is not optional if you want to be successful. But is it enough to have a corporate website?

Knowing your audience is essential for structuring a good marketing strategy. An extremely useful way to understand your target audience are buyer personas.

The funnel is the path a user takes to not only become our customer, but also a sponsor of our company.