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ecommerce psychology

Sales psychology in ecommerce

Explore the powerful impact of psychology in ecommerce and discover how it influences online purchasing decisions. Delve into the psychological strategies used by shops and better understand consumer behaviour.

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lead generation part 2

An introduction to lead generation, part 2

Discover the essence of lead generation: from its crucial importance to its fundamental workings. Explore practical strategies for capturing the attention of potential customers in the second part of our in-depth article on lead generation.

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funnel marketing

Funnel marketing: B2B and B2C

The funnel concept appeared first as a means for sales teams, and it slowly also took over communication strategies. In this article, we deepen some aspects related to the B2B and B2C spheres.

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