Index

In our article ‘The role of accessibility in the user experience’, we dedicated a special section to the accessibility laws applied in Italy and at European level, mentioning the so-called EU Directive 2016/2102. The latter states that public administration websites and mobile applications must be accessible to everyone, in particular people with disabilities, by complying with specific technical requirements, monitoring obligations and updates.
However, a new development is on the way, affecting not only EU member states but also those outside the EU who offer products and services to European consumers. It concerns the mandatory application of the European Accessibility Act (EAA) as of 28 June 2025, which also extends accessibility requirements for products and services to the private sector. Let us look in more detail at what this is all about.
The background
The directive originated from the need to improve the accessibility of products and services not only for people with disabilities, but also for people with functional limitations, such as elderly people, pregnant women and people travelling with luggage. Furthermore, it aims to improve the functioning of the internal market by attempting to standardise legislation on accessibility itself.
Application
- consumer general purpose computer hardware systems and operating systems
- self service terminals (e.g. check-in and ticketing)
- terminal equipment for electronic communications services and for accessing audiovisual media services
- e-readers
- electronic communications services
- air, bus, rail and waterborne passenger transport services (except for urban, suburban and regional transport services)
- consumer banking services and e-commerce services
- website and mobile application content
However, there are two cases of exemption:
- Microenterprises with less than 10 employees and an annual budget of less than EUR 2 million.
- Some companies that meet certain criteria may be able to demonstrate a disproportionate burden and be exempted.
Implementation and sanctions
This standard is largely based on the guidelines set out in WCAG 2.1 AA, but is being updated to the current standard, which was released at the end of 2023, i.e. WCAG 2.2.
The European Commission will work together with multiple organisations (organisations of persons with disabilities, consumers, economic operators and standardisation bodies) to ensure that companies adhere to the EAA through regular audits. EU Member States must also report on the status of compliance.
Member States will have to declare how they are meeting the accessibility requirements in a report by 28 June 2030 and every five years thereafter. Consumers can also file complaints. If a company does not comply with the EAA, each member state will have to provide specific fines and penalties for non-compliance.
Article 30 under the sanctions section states: 'The penalties provided for shall be effective, proportionate and dissuasive. Those penalties shall also be accompanied by effective remedial action in case of non-compliance of the economic operator'.
How to comply with the EAA
- Technical compliance: carry out audits and correct any deficiencies by complying with EN 301 549, which regulates in detail the functional accessibility requirements applicable to ICT products and services, and with level AA criteria of WCAG 2.2.
- Inclusive design: try to involve people with disabilities in testing and use accessible patterns, avoiding cognitive and sensory barriers.
- Documentation: create accessibility declarations and accessibility evaluations.
- Training: train your team and define control processes on accessibility for continuous compliance.
Conclusion
This is not just a regulatory obligation, but a concrete opportunity to innovate responsibly, reach more users and demonstrate commitment to inclusion.